Alyssa Abbate is the Director of Marketing at Hirzel Law, PLC, where she leads the firm’s marketing strategy across Michigan and Illinois. A graduate of the University of Michigan with a degree in Communications and a sales certificate from the Stephen M. Ross School of Business, Alyssa brings a B2B marketing background built across a software consultancy and a prior law firm, with experience spanning brand strategy, events, content development, and sales enablement. She also serves as Vice President of her own condominium association’s board, giving her firsthand insight into the community leaders Hirzel Law represents.
At Hirzel Law, Alyssa leads how the brand shows up across every channel it touches, from the firm’s online presence to the in-person events and seminars where its attorneys meet condo and HOA boards, property managers, and industry partners face to face. She partners with the firm’s attorneys on its blog content and leads the distribution of Hirzel’s Handbook on Michigan and Illinois community association law.
Outside of work, Alyssa runs a small menagerie at home: Winnie the Cavalier King Charles Spaniel dog, Snowbelle the Turkish Angora cat, Mimi the hamster, a pea puffer fish (the world’s smallest pufferfish, and yes, it has a personality), and several other fish tanks.